Right 1st time with senior decision-makers, even with an open brief

Context:

OMD came to us as a referral from another media business, who had successfully employed us to obtain Senior Executive sales appointments. During our initial discussions, OMD confirmed that they were looking to expand their presence in the US and Western European markets, to increase both share and in some countries penetration.

Solution:

As we worked through the phases of our Orientation Process, it became clear that whilst OMD knew that they wanted appointments made with senior buyers and decision-makers of FTSE 100 companies, they had not defined any clear needs within any particular market sector for many of the businesses they were looking to target.

Outcome:

Despite the fact that our approach was to target senior decision-makers with a wide proposition, as opposed to a targeted campaign for a specific product or service, we successfully generated the level of appointments within organisations pre-qualified by OMD. We were commended for our ability to assertively “soft sell” the organisation to their target market. Once again proving that an outsource partner can often gain greater access than an in-house team.

“These people really made an effort to understand exactly what we were trying to do and they helped us achieve results that, to be frank, we could not have achieved ourselves. I would certainly use them again.”

Director of New Business & Marketing