Commercial Insurance Broking Client

Guaranteeing risk and hassle-free results in a specialist market

Context:

Our client had tried a number of different telemarketing services when they trialled our services and as a result were sceptical. As their Marketing Director, comments, “everyone says the same thing – they all say they’ll be great and they’re not!” they were delighted to discover that we deliver on our promises – no result, no fee. That initial trial period, back in 2004, was a success and we are still their chosen provider for telemarketing activity.

Solution:

Part of our Orientation Process involves understanding the market, and insurance is a sector where specialist knowledge is critical. Our people capability has proven to our client that they can outsource with confidence and that we will know what’s happening in the market and only supply the right contacts for their products/services at the right level within prospective client organisations. Again, their Marketing Director confirms,

“The New Business Development Agency (TNBDA) put their money where their mouth is. We have very specific criteria we work to. We recently received a lead we didn’t feel fully matched those criteria and they immediately provided a refund. Equally, I called them to give them some industry specific information before Christmas - they already knew and had briefed the team. Our prospects agree appointments because the person on the end of the phone is good. Our guys know their people personally and we’re confident they’re in control of what’s going on. They look after us well and they deliver on the results.”

Outcome:

A number of years into our partnership, we are proud to be providing a risk and hassle-free outsource service that consistently supplies qualified high quality senior appointments for their business. We asked their Marketing Director what differentiates us as a business:

“I know that I’m an important client for TNBDA and as a result they offer me a better service. Running a telemarketing team in London is expensive - staff turnover is enormous. With these guys, outsourcing is hassle free. The fact that we’re still with them tells you something – they deliver.”