Corporate Charge Card

A Partner Strategy to re-generate a corporate image

Context:

Diners Club (Diners) came to us through a referral from a previous client . When we approached Diners, they were looking to upgrade their brand image and reputation within corporate business as a flexible charge card provider for in-house teams, issued with company charge cards. In short, they wanted to increase market share and penetration within the corporate charge card market.

Solution:

Having completed initial phases of our Orientation Process, we embarked on a Pilot project, which was extremely successful. As a result, we targeted all sectors, identifying new databases, generating qualified leads and setting appointments with decision makers and budget-holders for in-house teams, holding corporate charge cards.

Outcome:

Our success within the Pilot phase developed into a month on month partner strategy. We attended regular partner meetings with Diners to evaluate success, the impact on their sales pipeline and the profitability of the project in terms of cost of sale. Being a company that values transparency, we were happy to share the risk with Diners and to be part of their sales process.

When asked what caused Diners to engage with us, a member of the team responded:

“I was looking for a company that I could be confident would truly represent itself as an extension of my own, would be professional in its dealings, deliver results and would proactively communicate to me on a regular basis. I am happy to say that The New Business Development Agency has fully met my requirements.”

Head of Corporate Sales